“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.” – Seth Godin

Reading Assignments

1.) 15 DIY Book Promotion Tools You Need To Know – by Tony Levelle
2.) 4 Networking Strategies for Authors Who Hate Networking – by Deanna Cabinian
3.) 3 Steps to Social Media Domination for Writers – by Jeff Somers
4.) How to Blog your Way out of the Slush Pile and onto the Bestseller List – by Anne R. Allen
5.) What Should an Author Blog About? – by Anne R. Allen
6.) How to Avoid Twitter-Fritter and Facebook-Fail – by Anne R. Allen
6.) 12 Social Media Mistakes for Authors to Avoid – by Anne R. Allen 


Writing Assignments

1.) If you’ve not gotten started on social media yet, choose one or two platforms you think will work for you such as Goodreads, Twitter, Facebook, a blog, and write up a brief marketing plan. What types of posts will you do, and who is your target audience for these posts?

2.) If you are already into social media, what changes will you make after reading these articles? Write up a new marketing plan for one or more of your social media networks. 

Class Discussion 

1.) Discuss the articles you read. Where there any that were more helpful than others? List 1-2 things you learned that maybe you hadn’t known or thought of before. This is also a good place to reintroduce yourself, if necessary.

Getting in the Mood


Group Assignments